14 management principles are Division of Work, Balancing Authority and Responsibility, Discipline, Unity of Command, Unity of Direction, Subordination of Individual Interests to the General Interest, Remuneration, Centralization, Scalar Chain, Order, Equity, Stability of Tenure of Personnel, Initiative, Esprit De Corps.
ROLE AND RESPONSIBILITIES
Establish and monitor performance benchmarks and media cost with agencies. Evaluate media efforts results and prepare measures of success.
Ensure program outcomes receive best possible business benefit levels. Recommend marketing management on media policies development for maximum effectiveness.
Perform with Market Research, agencies as well as brand teams to optimize investment return for advertising management and media planning.
Supervise media marketplace to remain updated on latest media trends.
Identify opportunities and evolving issues and interpret new technologies along with consumer reaction.
Develop detailed understanding of media measurement as well as evaluation standards, Compile third party data sources information such as MRI, Nielsen, and Simmons etc.
Analyze media research as well as translate into strategy. Manage and maintain media budgets along with implement authorized plans, media payments and purchase orders.
Ensure approve payment invoices and advertising billing. Interact with agencies plus outside suppliers for billing issues plus dispute resolution.
- Manage entire media budge activities.
- Maintain precise spending estimates and upgrade as required.
- Management Skills.
Management and leadership skills are often used interchangeably as they both involve planning, decision-making, problem-solving, communication, delegation, and time management.
Good managers are almost always good leaders as well. In addition to leading, a critical role of a manager is to also ensure that all parts of the organization are functioning cohesively.
Without such integration, several issues can arise and failure is bound to happen. Management skills are crucial for various positions and at different levels of a company, from top leadership to intermediate supervisors to first- level manager.
READ MORE : Role And Responsibilities Of Management?
